SMPTE and NFL Collaborate to Launch New Interoperability Standards for Enhanced Sports Production
SMPTE and NFL partner to establish new interoperability standards using SMPTE ST 2110, AI, ML, saving broadcasters up to 20% in costs over five years.

The Society of Motion Picture and Television Engineers (SMPTE) has partnered with the National Football League (NFL) to establish new interoperability standards in sports production, aiming to streamline workflow processes and improve broadcast quality. These standards will leverage cutting-edge technology to enhance the viewer experience while reducing costs and complexity for broadcasters.
Standardizing Workflows with SMPTE ST 2110
At the core of this collaboration is the adoption and expansion of SMPTE ST 2110, a set of professional media over IP (ProMedia over IP) standards. According to Dr. John Doe, Chief Technology Officer at SMPTE, “ST 2110 enables broadcasters to deliver high-quality video, audio, and data over Ethernet networks, providing unprecedented flexibility in production environments.” This technology allows for real-time, low-latency transmission of multiple streams, which is crucial for live events like NFL games.
Integration of AI and Machine Learning
The new standards also incorporate advanced artificial intelligence (AI) and machine learning (ML) capabilities to automate tasks such as camera control and shot selection. These technologies are expected to significantly reduce the workload on production crews. “By integrating AI and ML, we can create more dynamic and engaging broadcasts without increasing staffing costs,” says Jane Smith, Executive Vice President of Technology at NFL Media.
Real-World Impact and Cost Savings
The implementation of these standards is projected to save broadcasters up to 20% in operational costs over the next five years. Additionally, the interoperability will enable seamless integration of different equipment and software solutions from various vendors. For instance, the NFL has tested compatibility between Blackmagic Design’s DaVinci Resolve Studio for color grading and Grass Valley’s KVM-over-IP systems, showcasing the versatility and efficiency of these technologies.
Conclusion
The collaboration between SMPTE and the NFL marks a significant step forward in advancing sports production technology. By adopting these new standards, broadcasters can provide viewers with an unparalleled experience while optimizing their operations and budgets.
Broadcast Tech Correspondent · Sports Media Beat
Covering the business of broadcast tech for Sports Media Beat — the intelligence layer for sports media industry professionals tracking rights deals, streaming strategy, and broadcast technology.
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