There is a reason television loves the NCAA men’s basketball tournament; it is a slam dunk in the revenue department. In this edition of The Sports Media Beat, I’ll run down the numbers and how it translates into big bucks for CBS and TNT. Also discussed in this podcast:
- ESPN and the AAC cut a deal. What does it mean?
- The push is on for the ACC Network
- ABC steps up its coverage for the NFL draft
- NASCAR ratings climb
- and much, much more.