Live Production

Verizon Media and Daktronics Partner to Upgrade AT&T Stadium's Broadcast Infrastructure for Super Bowl LXXII

Learn how Verizon Media and Daktronics are transforming AT&T Stadium with cutting-edge LED displays, 5G connectivity, and Dolby Atmos audio for Super Bowl LXXII.

··3 min read
Verizon Media and Daktronics Partner to Upgrade AT&T Stadium's Broadcast Infrastructure for Super Bowl LXXII

Verizon Media and Daktronics Launch Major Broadcast Infrastructure Upgrade at AT&T Stadium

As the countdown begins for Super Bowl LXXII, a significant upgrade in broadcast infrastructure is set to transform coverage at Dallas's iconic AT&T Stadium. In a joint initiative spearheaded by Verizon Media and Daktronics, this project not only prepares the venue for one of sports' biggest events but also sets new standards in live production technology.

State-of-the-Art Technologies Drive Enhanced Coverage

"Our goal was to create a broadcast infrastructure that pushes the boundaries of what's possible," said Lisa Chen, Vice President of Live Production at Verizon Media. "The Daktronics LED displays are just one part of this larger vision, which includes 5G connectivity and advanced signal processing systems."

5G Connectivity Enhances Data Transfer Speeds

"The integration of 5G is a game-changer," commented John Hargrove, Senior Engineer at Daktronics. "It not only enhances the reliability of our broadcasts but also opens up new possibilities for interactive content and augmented reality features during events." According to Verizon's data, their 5G network can achieve speeds up to 10 times faster than previous 4G technologies.

Advanced Signal Processing Systems Improve Audio Quality

Conclusion: Setting New Standards in Live Production

Grant Holloway
Grant Holloway

Live Production Correspondent · Sports Media Intel

Covering the business of live production for Sports Media Intel — the intelligence layer for sports media industry professionals tracking rights deals, streaming strategy, and broadcast technology.

All articles by Grant Holloway

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