Rights & Deals

Pac-12 Secures Multi-Billion Dollar Deal with Amazon Prime Video, Shaking Up College Sports Media Landscape

The Pac-12 Conference's deal with Amazon Prime Video sets new benchmarks in college sports media rights, integrating advanced analytics and enhancing fan experiences.

··2 min read
Pac-12 Secures Multi-Billion Dollar Deal with Amazon Prime Video, Shaking Up College Sports Media Landscape

Impactful Deal Sets New Industry Standards

Sadie Lennox
Sadie Lennox

Rights & Deals Correspondent · Sports Media Intel

Covering the business of rights & deals for Sports Media Intel — the intelligence layer for sports media industry professionals tracking rights deals, streaming strategy, and broadcast technology.

All articles by Sadie Lennox

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