Pac-12 Secures Major Media Rights Deal with Amazon, Boosting Digital Streaming Revenue
The Pac-12 Conference secures a five-year deal with Amazon Prime Video worth over $350M, enhancing digital streaming and global fan engagement.
Breakdown of the Deal
Rights & Deals Correspondent · Sports Media Intel
Covering the business of rights & deals for Sports Media Intel — the intelligence layer for sports media industry professionals tracking rights deals, streaming strategy, and broadcast technology.
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