Pac-12 Secures $8.5B Rights Deal, Shaking Up College Sports Landscape
The Pac-12 Conference's deal with MediaTech Solutions and VR Innovations sets a new benchmark for college sports media rights, with implications for other leagues.
The Deal Breakdown
Rights & Deals Correspondent · Sports Media Intel
Covering the business of rights & deals for Sports Media Intel — the intelligence layer for sports media industry professionals tracking rights deals, streaming strategy, and broadcast technology.
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