Pac-12 Secures $7.9B Media Rights Deal, Outpacing SEC in College Sports Landscape
The Pac-12 Conference's new deal sets a record in college sports broadcasting, outpacing the SEC with CBS and ESPN. Discover how tech integration drives this agreement.
The Significance of the Deal
Rights & Deals Correspondent · Sports Media Intel
Covering the business of rights & deals for Sports Media Intel — the intelligence layer for sports media industry professionals tracking rights deals, streaming strategy, and broadcast technology.
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