Pac-12 Secures $6.7B Rights Deal with Amazon, Setting New Benchmark in College Sports Media
The Pac-12 Conference's deal with Amazon sets a new record, showcasing the future of college sports broadcasting and digital engagement.
The Deal Breakdown
Rights & Deals Correspondent · Sports Media Intel
Covering the business of rights & deals for Sports Media Intel — the intelligence layer for sports media industry professionals tracking rights deals, streaming strategy, and broadcast technology.
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