Pac-12 Secures $1.7B Deal with Amazon for Enhanced Digital Rights and Fan Engagement
The Pac-12 Conference secures a groundbreaking $1.7 billion deal with Amazon for exclusive digital rights and innovative fan engagement technologies, positioning it at the forefront of college sports tech.
Exclusive Digital Rights
Rights & Deals Correspondent · Sports Media Intel
Covering the business of rights & deals for Sports Media Intel — the intelligence layer for sports media industry professionals tracking rights deals, streaming strategy, and broadcast technology.
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