Rights & Deals

Pac-12 Announces Breakthrough Partnership with Amazon for Enhanced College Sports Media Rights

The Pac-12 Conference collaborates with Amazon, utilizing AWS for cloud computing and machine learning to personalize content and boost fan engagement.

··2 min read
Pac-12 Announces Breakthrough Partnership with Amazon for Enhanced College Sports Media Rights

Leveraging Amazon’s Cloud Technology

Theo Callahan
Theo Callahan

Rights & Deals Correspondent · Sports Media Intel

Covering the business of rights & deals for Sports Media Intel — the intelligence layer for sports media industry professionals tracking rights deals, streaming strategy, and broadcast technology.

All articles by Theo Callahan

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