Rights & Deals

NFL Secures Record-Breaking $80B Rights Deal with Amazon and Disney+

The NFL finalizes a record-breaking $80B deal with Amazon Prime Video and Disney+, expanding digital rights and fan engagement over the next decade.

··3 min read
NFL Secures Record-Breaking $80B Rights Deal with Amazon and Disney+

NFL Secures Record-Breaking $80B Rights Deal with Amazon and Disney+

In a landmark agreement that reshapes the landscape of sports broadcasting, the National Football League (NFL) has finalized a multi-billion dollar media rights deal. This groundbreaking pact, valued at an unprecedented $80 billion over ten years, marks a significant shift towards leveraging digital platforms for content distribution and fan engagement.

Deal Details Unveiled

Amazon Prime Video Takes Lead in Digital Expansion

"This partnership represents an exciting new era for Amazon Prime Video and our sports fans,” said Jennifer Salke, Head of Global Television at Amazon Studios. “We are committed to providing a best-in-class experience that leverages the full capabilities of our platform.”

Disney+ Expands NFL Coverage Globally

“Bringing NFL football to Disney+ is a natural fit for our platform,” stated Kareem Daniel, President of ESPN and Sports Content at The Walt Disney Company. “We are thrilled to offer fans around the world an immersive NFL experience.”

Impact on Traditional Broadcasting

“This agreement is not just about Amazon and Disney+; it’s also about strengthening our relationship with our traditional broadcasters,” said Goodell. “We believe in the power of choice for our fans, offering them a variety of ways to enjoy NFL content.”

Conclusion

Fiona Strand
Fiona Strand

Rights & Deals Correspondent · Sports Media Intel

Covering the business of rights & deals for Sports Media Intel — the intelligence layer for sports media industry professionals tracking rights deals, streaming strategy, and broadcast technology.

All articles by Fiona Strand

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