Rights & Deals

NFL Secures $110B Rights Deal with Amazon, Shifting Digital Strategy

The NFL's historic deal with Amazon worth $110 billion signals a major shift towards leveraging technology and e-commerce to expand its digital media rights. Learn more about the implications.

··3 min read
NFL Secures $110B Rights Deal with Amazon, Shifting Digital Strategy

The Deal: A Closer Look

Nate Serrano
Nate Serrano

Rights & Deals Correspondent · Sports Media Intel

Covering the business of rights & deals for Sports Media Intel — the intelligence layer for sports media industry professionals tracking rights deals, streaming strategy, and broadcast technology.

All articles by Nate Serrano

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