Rights & Deals

NFL Eyes $100B Deal: A Breakdown of Media Rights Negotiation Strategies and Outcomes

Learn how Amazon Prime Video, Apple TV+, and traditional broadcasters are competing for NFL's $100 billion media rights deal, featuring advanced tech and fan engagement strategies.

··3 min read
NFL Eyes $100B Deal: A Breakdown of Media Rights Negotiation Strategies and Outcomes

Amazon Prime Video's Bold Move

Sadie Lennox
Sadie Lennox

Rights & Deals Correspondent · Sports Media Intel

Covering the business of rights & deals for Sports Media Intel — the intelligence layer for sports media industry professionals tracking rights deals, streaming strategy, and broadcast technology.

All articles by Sadie Lennox

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