Rights & Deals

NBCUniversal Secures Multi-Billion Dollar Deal for Paris Olympics Broadcast Rights, Leveraging AI and VR Innovations

NBCUniversal secures exclusive rights for the 2026 Paris Olympics, investing in IBM Watson and Samsung Gear VR to enhance viewing experiences.

··2 min read
NBCUniversal Secures Multi-Billion Dollar Deal for Paris Olympics Broadcast Rights, Leveraging AI and VR Innovations

The Deal Details

Fiona Strand
Fiona Strand

Rights & Deals Correspondent · Sports Media Intel

Covering the business of rights & deals for Sports Media Intel — the intelligence layer for sports media industry professionals tracking rights deals, streaming strategy, and broadcast technology.

All articles by Fiona Strand

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