NBCUniversal Secures Exclusive Rights for 2028 Los Angeles Olympics, Investing $7.6 Billion in Cutting-Edge Broadcast Technology
NBCUniversal acquires exclusive US broadcast rights to the 2028 Los Angeles Olympics with a $7.6 billion deal, investing in advanced AR/VR tech including Sony cameras and Nielsen analytics.
Leveraging Advanced Technology to Engage Viewers
Rights & Deals Correspondent · Sports Media Intel
Covering the business of rights & deals for Sports Media Intel — the intelligence layer for sports media industry professionals tracking rights deals, streaming strategy, and broadcast technology.
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