Rights & Deals

NBC Snags Exclusive Rights to Winter Olympics, Launches Enhanced VR Experience for Fans

NBC Universal acquires $7.76B deal for exclusive U.S. Winter Olympics rights through 2034, featuring advanced Oculus Quest 3 VR and NBC Sports Gold 4K streaming.

··3 min read
NBC Snags Exclusive Rights to Winter Olympics, Launches Enhanced VR Experience for Fans

Revolutionizing Fan Experience with VR

Fiona Strand
Fiona Strand

Rights & Deals Correspondent · Sports Media Intel

Covering the business of rights & deals for Sports Media Intel — the intelligence layer for sports media industry professionals tracking rights deals, streaming strategy, and broadcast technology.

All articles by Fiona Strand

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