NBA Expands Global Reach with Strategic Deal with Tencent Sports
The NBA has inked a deal with Tencent Sports, securing exclusive digital rights in China & Southeast Asia. This move is expected to generate over $1 billion annually.
Details of the Deal
Rights & Deals Correspondent · Sports Media Intel
Covering the business of rights & deals for Sports Media Intel — the intelligence layer for sports media industry professionals tracking rights deals, streaming strategy, and broadcast technology.
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