NBA Expands Global Reach with Record-Breaking Broadcast Rights Deal Valued at $47 Billion Over Nine Years
The NBA has signed a groundbreaking nine-year broadcast rights deal worth $47 billion, featuring major partnerships with AT&T and Tencent Sports. Discover how this agreement will transform fan experiences globally.
Major Partnerships Secure NBA’s Future Growth
Rights & Deals Correspondent · Sports Media Intel
Covering the business of rights & deals for Sports Media Intel — the intelligence layer for sports media industry professionals tracking rights deals, streaming strategy, and broadcast technology.
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