NBA Expands Global Reach with Major Rights Deal Worth $10 Billion Over Ten Years
The NBA's new $10 billion deal focuses on Europe, Asia, Africa with advanced streaming tech from Brightcove & Microsoft Azure. Data analytics by IBM Watson enhance fan engagement.
Innovative Streaming Technology at Core of Partnership
Rights & Deals Correspondent · Sports Media Intel
Covering the business of rights & deals for Sports Media Intel — the intelligence layer for sports media industry professionals tracking rights deals, streaming strategy, and broadcast technology.
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