NBA Expands Digital Reach with Major Upgrade to ESPN+ and New Partnership with YouTube Premium
The NBA enhances ESPN+ with StatCast integration and Dolby audio, while partnering with YouTube Premium for global game access, marking a shift in digital broadcasting strategy.
ESPN+: Enhanced Streaming Experience
Rights & Deals Correspondent · Sports Media Intel
Covering the business of rights & deals for Sports Media Intel — the intelligence layer for sports media industry professionals tracking rights deals, streaming strategy, and broadcast technology.
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