CBS Sports Launches Innovative Diversity and Inclusion Program with Audio AI
CBS Sports integrates Soundly's Audio AI to enhance accessibility and launches mentorship program for underrepresented groups in sports broadcasting.

CBS Sports Launches Innovative Diversity and Inclusion Program with Audio AI
CBS Sports has unveiled a groundbreaking diversity and inclusion initiative, incorporating Audio AI technology to enhance accessibility and representation in sports broadcasting. This move underscores the network's commitment to fostering an inclusive environment.
Embracing Technology for Accessibility
At the heart of this initiative is the integration of Audio AI by Soundly, a leading audio processing company. The technology utilizes advanced algorithms to provide real-time closed captions and audio descriptions, making sports broadcasts more accessible to individuals with hearing impairments. "We are thrilled to partner with Soundly," said Dr. Jane Thompson, Senior Director of Diversity and Inclusion at CBS Sports. "Their cutting-edge technology not only enhances the viewing experience for our audience but also aligns with our mission to be a leader in diversity and inclusion." The system can automatically generate accurate captions and descriptions with over 95% accuracy, reducing the need for manual transcription services and ensuring real-time accessibility during live broadcasts.
Expanding Representation Behind the Scenes
CBS Sports is also taking proactive steps to increase representation behind the scenes. The network has launched a mentorship program specifically aimed at underrepresented groups in the sports broadcasting industry. In collaboration with the National Association of Black Journalists (NABJ) and other organizations, CBS Sports will provide training, networking opportunities, and job placements for aspiring broadcasters. "This initiative is not just about numbers; it's about creating meaningful change," commented Michael Johnson, Chief Engineer at CBS Sports. "By investing in talent from diverse backgrounds, we can ensure that our broadcasts reflect the rich tapestry of voices in sports today." The mentorship program will provide over 50 opportunities annually, with a goal to increase minority representation in on-air and behind-the-scenes roles by 20% within the next five years.
Community Engagement and Partnerships
CBS Sports is expanding its community engagement efforts through partnerships with local schools and organizations that support underrepresented youth in media. The network will host workshops and provide resources for students interested in pursuing careers in sports broadcasting. One such partnership is with TechBridge Girls, a non-profit organization dedicated to increasing the number of girls from underrepresented communities in technology fields. CBS Sports has committed $100,000 annually over the next three years to support these efforts.
Conclusion
CBS Sports' comprehensive diversity and inclusion initiative sets a new standard for accessibility and representation in sports broadcasting. By leveraging Audio AI technology and expanding mentorship opportunities, the network is taking significant steps towards creating an inclusive environment that reflects the diverse voices of its audience.
Executive Suite Correspondent · Sports Media Beat
Covering the business of executive suite for Sports Media Beat — the intelligence layer for sports media industry professionals tracking rights deals, streaming strategy, and broadcast technology.
All articles by Imani Cross →Discussion
Join the conversation
Comments are moderated. Please keep discussion respectful and on-topic. Flag inappropriate content using the flag icon.
You May Also Like

Revolutionizing Sports Media: How BrightPlay Secures $20M in Venture Funding to Lead the Digital Transformation
Learn how BrightPlay's AI-driven platform and recent funding will transform sports media worldwide by 2028.

Evolving Governance Structures: How Sports Media Organizations Navigate Digital Transformation
Learn how ESPN and NBC Sports use advanced technologies like BoardVue and Aimee to drive board governance and digital transformation in sports media.

Media Mogul Takes Over: ESPN Acquires Playwire for Enhanced Streaming Capabilities
ESPN's acquisition of Playwire boosts its digital streaming game with advanced video tech and analytics, setting it up for growth in the competitive sports media market.


