Rights & Deals

Big Ten Secures $7.6B Deal, Disrupting College Sports Media Landscape

The Big Ten's seven-year deal with Apple and Amazon worth $7.6 billion includes AR technology and personalized content, setting new benchmarks in college sports media.

··2 min read
Big Ten Secures $7.6B Deal, Disrupting College Sports Media Landscape

Apple Takes the Lead with New AR Integration

Cole Rigby
Cole Rigby

Rights & Deals Correspondent · Sports Media Intel

Covering the business of rights & deals for Sports Media Intel — the intelligence layer for sports media industry professionals tracking rights deals, streaming strategy, and broadcast technology.

All articles by Cole Rigby

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